ASUS finally bids farewell to Pegatron
Subject: General Tech | April 18, 2012 - 12:44 PM | Jeremy Hellstrom
Tagged: Pegatron, fab, asus
Back in the ancient past of computer history, also known as 2007, ASUS split its self into numerous specialized companies with Asustek as the parent company overseeing all of the subsidiaries. Since 2010, ASUS has been slowly separating from one of their offspring, Pegatron who is an original design manufacturer of ASUS motherboards, laptops and graphics cards. Since there are a limited amount of quality motherboard manufacturers, which have limited production capabilities ASUS has split the load between several companies including ECS for motherboards and graphics cards and reached out to Foxconn and a handful of others for their mobile products. Over the coming year we will begin to see these products coming out and it will be interesting to see if there is any noticeable difference in the quality of ASUS products in the second half of this year. Get more information on the coming changes at DigiTimes.
"Asustek Computer plans to decrease ODM production of motherboards by Pegatron beginning mid-2012 and completely end their ODM relationship by the end of the third quarter of 2012, according to component makers."
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- CustomSLR C-Loop HD and Split Strap Camera Strap for DSLR Cameras @ TechwareLabs
Asustek? Your Ultrabook orders are ah pulled.
Subject: General Tech, Systems, Mobile | February 15, 2012 - 02:02 AM | Scott Michaud
Tagged: ultrabook, Pegatron, asustek, apple
Pegatron Technology, an independent spin-off company of Asustek, will apparently stop manufacturing ultrabooks for Asustek as early as the end of March. According to a Digitimes, Pegatron will give up ultrabook orders from Asustek due to pressure from their new partner, Apple. Apple has not been pleased by the competition that ultrabooks bring to their MacBook Air lineup of higher-end ultrathin laptops.
Asus really needs to find their Zen...
Have you ever seen a teenager who fights with their parents and moves out with their boyfriend or girlfriend? You know how that usually ends up with a lot of grief and a giant cellphone bill? With Pegatron currently assembling iPhones for Apple we already got the latter portion of that prophecy. How much grief all parties will incur is still pending.
On the other hand, Adrian Kingsley-Hughes of ZDNet is also rebutting the entire story with claims that it does not make sense. He asserts that Apple cannot push its weight against manufacturing and design companies and risk burning bridges.
On the other other hand, it very much does fit Apple’s recent modus operandi with their treatment of Samsung, HTC, and Google. Apple is also willing to drop large vendors with little hesitation. Apple threatened to drop Intel last summer over power concerns. From my position it is more believable than what the ZDNet article lets on.
What do you believe? Has Apple gone and bucked the Pegasus?

